Thousands of tips, tricks, and techniques of practical, low-cost marketing methods are crammed into a new fast-paced book, Uncommon Marketing Techniques. Over 33 chapters present an unusual collection of explicit how-to marketing and direct marketing methods, delivered in author Jeffrey Dobkin’s breezy, conversational style of writing.

Over 33 independent chapters make your education fast-paced and interesting - with a nice blend of humor rarely found in such a dry topic as marketing. Over 2,000,000 people read Dobkin’s columns on small business marketing - now his wealth of industry insights and direct marketing trade secrets are revealed in this information-intensive book.

Chapters include “Getting Your Press Release into Print,” a guide to writing effective press releases, and increasing your chance of getting published in magazines and newspapers from 5% to 85%. Also featured: “Increase Your Advertising Response by 10 Times,” “The Biggest Mistake Firms Make in Marketing, (and How To Correct It In Your Firm!)” and “How To Buy A Great Mailing List”.

Other chapters titles include “The One-Evening Marketing Plan,” specific instructions on how to complete your marketing in a single evening, and finish your entire PR program the following day, even working just by yourself. “How To Create a Winning Direct Mail Package,” “How To Create Your Own Great Ad - or Get One You Like From an Agency, The First Time” (advertising agencies never tell you this!), “How to Write a Small Classified Ad,” “How To Find the Markets for Your Invention,” “How To Find a Product to Market,” “The Best Marketing Tips for Small Business,” and “The Fastest and Best Ways to Get Business Right Now.”

Uncommon Marketing Techniques is a great follow-up to Dobkin’s first 400 page reference tool for entrepreneurs, and home office pioneers, How To Market A Product For Under $500!, and packs an incredible amout of help for small and medium size business owners, and professional marketers. Contains plenty of traditional ways to market, along with fresh, innovative new marketing techniques; plus samples and examples of campaigns, and an analysis of each. Includes a beefy reference section.

Each action-oriented chapter is filled with practical real-world marketing lessons in ready-to-use form. “I cut through the theoretical crap and bring readers usable information,” says Dobkin. “It’s high-density tips blended with low-cost marketing techniques, in a fast-paced, rapid-fire format. With just enough humor to keep people reading — even about marketing.”

Uncommon Marketing Techniques, $17.95 (+$3 P&H), ISBN 0-9642879-3-5, available in selected bookstores nationwide or directly from the publisher: The Danielle Adams Publishing Company, Box 100, Dept WEB • Merion Station, PA 19066, call 610/642-1000, Fax 610/642-6832. Toll free: 800-234-IDEA. Satisfaction Always Guaranteed.