How To Market A Product For Under $500! isnt your fathers marketing
book. Or the marketing textbook you never read in college unless you
were one of those, you know, geeks. Or you just had to. This isnt
just another book on getting business. This is the best $30 bucks
youll ever spend on getting more business, faster, and at a lower cost!
The difference from traditional marketing books is apparent. Written in
a breezy, conversational style of writing, its all practical and useful
direct marketing methods. Author Jeffrey Dobkins presentation is
interesting and humorous, and even makes marketing fascinating and fun.
How To Market A Product for Under $500! demonstrates a complete
step-by-step action plan for marketing a product nationally, without
phone calls - for under $500. You can learn the some pretty
hard-hitting and effective inside secrets of direct marketing in a few
evenings of enjoyable reading.
Dobkins rapid fire marketing tips and techniques dont make you beat
the bushes to find the important, useful parts. How To Market A Product
For Under $500! demonstrates easy to understand, successful marketing
methods everyone can learn, and put to immediate use.
You can learn marketing tips and techniques from almost every one of the
376 pages of concise, How-To information written specifically to help
small and medium sized businesses. Its densely packed, useful How-To
instruction at its very best.
The text is exceptionally fast-paced, often humorous, and crammed with
practical information. Its hands-on marketing advice you never learned
in school, yet easy to understand and implement.
Highlights include specifics on exactly how to create and use FREE
PRESS as a means of effective marketing. How to create, and how to test
low-cost direct mail. How to find markets and the magazines that serve
them. How to create an incredible ONE EVENING MARKETING PLAN, and
execute your PR plan the next day - even just working by yourself! How
to create effective ads, and negotiate for their lowest placement
costs. And the last chapter is the actual $500 campaign. If you could
buy only one book on increasing your business, this is the one!
How-To Market A Product for Under $500, by Jeffrey Dobkin, $29.95 +$4
shipping. New Second Edition - updated for 2001, 8-1/2 x 11, 376
pages. Printed on acid-free paper. From The Danielle Adams Publishing
Company, Box 100, Merion Station, PA 19066. Phone orders: 800-234-IDEA,
questions: 610-642-1000, Fax: 610-642-6832. Publishers Guarantee: If
this isnt by far the absolute best $30 youve ever spent on marketing,
well refund your money, even though youve read the whole book. And
weve never gotten one back yet! This book is also available at some
bookstores, and carries the same guarantee direct from the publisher.