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INCREASE the chance your press release will be published - from 5% to 85%. Page 26

HOW TO get your product in catalogs: the campaign. Page 135

Best months to advertise, WORST MONTHS to advertise - the magazine publishers never tell you this! Page 258

When DEFINITELY NOT to use long copy. Page 78

Learn exactly when envelope teaser copy will spell DEATH to your mailing package. Page 88

Analysis of your library's BEST marketing reference guides - and how to use each one. Page 117

Your press release - read this and you'll NEVER write an ineffective press release again! Page 12

Revealed: See the SECRET PROCESS editors really use to select press releases. Page 20

Are you getting the LOWEST AD RATE? Page 245

The best ad position? Here's how - step by step. Page 254

Increase the effectiveness of your ad - BY 10 TIMES! Page 279

HOW TO determine in which magazines to place ads. Page 264
  HOW TO write an effective headline. Page 280

The second MOST IMPORTANT line in your ad. Page 287

Correct the GREATEST MISTAKE made in direct marketing. Your company does this too! Page 337

The most EFFECTIVE part of any direct mail package. Page 54

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NO LITERATURE? You don't need it. Really. Page 348

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