Jeffrey Dobkin : Book Information

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New Book Makes Marketing EASIER, FASTER, and CHEAPER than Ever! In a Few Nights of Easy Reading, Learn the INSIDE SECRETS of DIRECT MARKETING! Make Your Marketing 2x, 5x, 10 TIMES as Effective and yet LOWER THE COST! Buy this book today - Use These Low Cost Techniques by This Weekend!

A great reference tool and an unbelievable marketing guide for any businesses! Over 400 pages jam-packed with in-depth direct marketing information. Make your marketing 2x, 5x, 10 times as effective and yet LOWER the cost. Shows you how to create effective low-cost campaigns easily. Find new markets effortlessly. Test new markets at almost no cost. Increase the effectiveness of any campaign, guaranteed. No theory. No history. Plenty of samples and examples. Over 2 1/2 lbs. of lean marketing how-to information. Specific How-To information you can put to use right now to launch a product, or make your current marketing even more effective AND AT A LOWER COST. An easy and fast plan you can work yourself or with limited help. Explicit How-To instructions are not about marketing, but exactly HOW TO market in traditional and non-traditional marketing methods. You never learned this stuff in college! Order this book completely risk-free Satisfaction Guaranteed! To order call 610/642-1000, or toll free: 800-234-4332. Almost 400 pages. 81/2 x 11" Just ^$29.95 + ^$4 P&H. A complete step-by-step manual for marketing a product nationally - without phone calls.

Find Out How To *FIGURE OUT* - and write - your entire marketing/publicity plan in one evening. Impossible? Here's how! Page 211 EXECUTE your publicity campaign in entirety the next day? By Yourself? Easy! Page 216 INCREASE the chance your press release will be published - from 5% to 85%. Page 26 HOW TO get your product in catalogs: the campaign. Page 135 Best months to advertise, WORST MONTHS to advertise - the magazine publishers never tell you this! Page 258 When DEFINITELY NOT to use long copy. Page 78 Learn exactly when envelope teaser copy will spell DEATH to your mailing package. Page 88 Analysis of your library's BEST marketing reference guides - and how to use each one. Page 117 Your press release - read this and you'll NEVER write an ineffective press release again! Page 12 Revealed: See the SECRET PROCESS editors really use to select press releases. Page 20 Are you getting the LOWEST AD RATE? Page 245 The best ad position? Here's how - step by step. Page 254 Increase the effectiveness of your ad - BY 10 TIMES! Page 279 HOW TO determine in which magazines to place ads. Page 264		HOW TO write an effective headline. Page 280 The second MOST IMPORTANT line in your ad. Page 287 Correct the GREATEST MISTAKE made in direct marketing. Your company does this too! Page 337 The most EFFECTIVE part of any direct mail package. Page 54 NO BUDGET? Don't worry, you don't need one! Page 161 NO LITERATURE? You don't need it. Really. Page 348 Get an ad you like out of an ad agency, THE FIRST TIME. Page 320 Learn the basics of "What is Marketing? Where do I find markets?" to the advanced techniques of a master marketer. Learn How To find and reach the highest quality prospects effortlessly, at the lowest cost. Get national exposure: free publicity for you, and your product. Get more qualified leads than you ever thought possible, FREE. Make prospecting fun again - Prospect easily without making any phone calls. Never make cold soliciting phone calls again: what an incredible waste of time - you'll never do that again! Make your current campaign more effective. IMMEDIATELY add these new techniques, add depth, and add additional customers to ANY marketing campaign AND lower the cost!